Playtable

Altitude for Lego

Lego was looking for a cost competitive design that could be produced in the US or Europe, but still compete with a lower cost knock off that was taking a lot of their market share.

This design was chosen because of its straightforward approach to the block storage. It also minimized the number of parts and was a very robust and safe design.

The shape of the legs and the swelled “belly” loosely reference an animal to animate the design. We stayed well away from being a literal animal, but there’s enough of a reference that you pick it up.

This is still one of my favorite programs and the product was on the market for many years.